introducing edition 29. inspired by classic school uniforms, the spirit of back to school and autumnal notes, edition 29 welcomes new shapes in classic environments. shot at the historic premises of oxford university by dan mcmahon, the campaign was street-cast with students and residents alike.

The colour palette is sensible and sophisticated. Neutral shades of ‘Navy’ blue, ‘Raven’ black and ‘Eggshell’ beige are enlivened with new uniform-centric colours, including ‘Forest’, a flattering bottle-green hue, and ‘Maroon’, a rusty-red shade.