glamorous, a little armored — edition 38 channels the golden years of life and their private pleasures. there’s a particular ease that comes with age: knowing what suits you, wearing it without overthinking it. old-school classics sit alongside unexpected shapes. nothing matches perfectly, but somehow, it all belongs together.
the palette is rich but a little worn in: dark red, heathered blue vintage, swampy brown, walnut and oat. new york, a bright chartreuse, and castle, a petal pink, flash through.
shot in shanghai by xiaopeng yuan, the campaign dreams up a group of old friends who have built elegant lives together, many of them far from where they started. a city shapes the people who live in it, xiaopeng says. leaving the family you were born into and choosing new ones as you grow up is part of becoming yourself.
for him, the best moments come once people forget the camera is there.
at one point, the shoot stalled. the models — now friends, perhaps — waited it out on a windowsill, in no rush to move. he thinks that’s when people grow closest.
