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celebrity off duty

edition 31 brings understated luxury to the streets of paris through the lens of photography duo philippine chaumont & agathe zaerpour. inspired by the effortless elegance of celebrities off duty, the edition 31 campaign embodies the chic, comfortable, and timeless cool of icons like kirsten dunst in the 2000s. think coffee on the go, running errands, shopping, or simply getting from point a to b — all while wearing garments that radiate both comfort and luxury.










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soft movement

soft movement

cashmere meets athletic ease. inspired by traditional sportswear, this edit highlights the comfort provided by cashmere garments. a laid-back take on luxury, featuring silhouettes made for movement. crafted in soft...

first flagship store in amsterdam

first flagship store in amsterdam

we’re proud to announce the opening of our first flagship store, located in amsterdam’s utrechtsestraat. designed in collaboration with hidde dijkstra, the store reimagines the traditional retail experience by merging...

first day of spring

first day of spring

captured by photographer aitor laspiur on a rainy spring day in the outskirts of madrid, edition 31 – drop 2 channels the restless energy and quiet promise of the season....