we’re proud to announce the opening of our first flagship store, located in amsterdam’s utrechtsestraat. designed in collaboration with hidde dijkstra, the store reimagines the traditional retail experience by merging modern design with our signature philosophy of comfort, quality, and understated luxury.

‘we’ve turned the traditional retail concept upside down. to me, this is what the future of shopping looks like – more than just a store, it’s an experience. this is a store for the future,’ says founder saskia dijkstra.

far from a conventional boutique, the new flagship feels more like a serene gallery or a private apartment than a place to shop. ‘we wanted to create a space where visitors feel at home,’ explains dijkstra. ‘as if stepping into a luxurious apartment rather than a store.’

customers are invited not only to explore the full collection but also to linger, enjoy a coffee, browse curated art books, and immerse themselves in the world of extreme cashmere – an experience that speaks to a slower, more intentional form of luxury.

the collaboration with designer hidde dijkstra unfolded organically at the start of the year. as a close family member of saskia dijkstra, he grew up alongside the brand and recently joined a leading architectural firm in paris. this is his first independent retail project, reflecting a shared creative language built over years of mutual understanding.

spatial photography by eline willaert.