extreme cashmere is proud to present ‘Made in China,’ an installation and campaign in line with the Amsterdam-based label’s longtime mission: to make cashmere for everybody and every body; with no limits and no concessions; for all seasons and all occasions.

Photographed by Dan McMahon in Hangzhou, ‘Made in China’ stars factory partners and street-casted local residents of all ages and backgrounds — real people with real stories, who the team encountered over the course of a week-long travelling shoot.

The personalities include local teammates Lai Ming Mun and Ye Liyan, with whom Dijkstra has worked for 20 years; 75-year-old tea farmers Mr and Mrs. Sun, who live in yunqihuayuan village and fed the team a memorable dumpling lunch; and Zhang Xinya, a 7-year-old girl nicknamed ‘Huamei’ after the snack of salty dried plums, who was spotted speeding through Dongyuan Park on roller skates.

Other chance meetings introduced the team to Mrs. Yang, a sanitation worker in her 50’s who wore an infectious smile in spite of her demanding work; Mr. Cai, an Anhui-burn vagabond making a habit of spontaneous trips during his gap year; and stylish salesperson Ms. Wang, who’s honed an impressive knack for the claw machine during her lunch breaks.

New and old friends were styled in a mix of extreme cashmere’s signature knits and their own clothes to celebrate not only the product itself — unisex, effortlessly wearable cashmere of the highest quality — but also the chinese factory partners who help the label’s designs come to life. Both are sources of immense pride.

The ‘Made in China’ campaign is as much a love letter to her local partners as it is a message to global fans of the brand.  “I’ve been travelling to factories for 30 years and knew it was time to tell the story of what ‘made in china’ means to us,” says dijkstra. “The reason why extreme cashmere exists – and why the product is so good – is because of the people we work with.”