st. moritz holds a special place in our hearts, especially after a successful pop-up in february and the opening of our first store this summer.
the rough beauty of the swiss mountains offers an idyllic haven for adventurers and a sense of peacefulness. for this campaign, we documented a group of local hikers that we met on the streets of st. moritz and through friends.
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scenes of new york
watch edition 34 come to life in scenes of everyday new york, where the ordinary becomes extraordinary. the city has long been a source of inspiration for us, and with...
first flagship store in new york
located in the heart of soho, our first us flagship store is now open. designed once again in collaboration with architect and designer hidde dijkstra, the space continues our vision...
edition 34
edition 34 captures the unruly spirit of youth – playful, free, and full of attitude. oversized forms and shrunken fits mirror the shifting shapes of growing bodies. uniform influences meet...




