st. moritz holds a special place in our hearts, especially after a successful pop-up in february and the opening of our first store this summer.
the rough beauty of the swiss mountains offers an idyllic haven for adventurers and a sense of peacefulness. for this campaign, we documented a group of local hikers that we met on the streets of st. moritz and through friends.
welcome to the world’s first cashmere spa, an immersive, multi-sensory installation that pays tribute to the garment care journey. from washing to drying, ironing to folding, each meticulous step is...
edition 31 brings understated luxury to the streets of paris through the lens of photography duo philippine chaumont & agathe zaerpour. inspired by the effortless elegance of celebrities off duty,...
for our latest campaign, we explored the streets of tokyo, capturing locals of all ages in their everyday lives. photographed by dan mcmahon, these captivating individuals bring extreme cashmere designs...