st. moritz holds a special place in our hearts, especially after a successful pop-up in february and the opening of our first store this summer.
the rough beauty of the swiss mountains offers an idyllic haven for adventurers and a sense of peacefulness. for this campaign, we documented a group of local hikers that we met on the streets of st. moritz and through friends.
recent post
first flagship store in amsterdam
we’re proud to announce the opening of our first flagship store, located in amsterdam’s utrechtsestraat. designed in collaboration with hidde dijkstra, the store reimagines the traditional retail experience by merging...
first day of spring
captured by photographer aitor laspiur on a rainy spring day in the outskirts of madrid, edition 31 – drop 2 channels the restless energy and quiet promise of the season....
cashmere spa
welcome to the extreme cashmere x miele world, a collaboration that aims to bring you the very best in luxury garment care. care is an essential part of the extreme...