st. moritz holds a special place in our hearts, especially after a successful pop-up in february and the opening of our first store this summer.
the rough beauty of the swiss mountains offers an idyllic haven for adventurers and a sense of peacefulness. for this campaign, we documented a group of local hikers that we met on the streets of st. moritz and through friends.
recent post
back to school
introducing edition 29. inspired by classic school uniforms, the spirit of back to school and autumnal notes, edition 29 welcomes new shapes in classic environments. shot at the historic premises...
extreme cashmere offices
overlooking the beautiful canal of the herengracht, the extreme cashmere office is located in the heart of amsterdam. the building dates back to 1667 and is rich with history. resembling...
extreme cashmere in seoul
introducing edition 28: a total wardrobe of chic cashmere classics. street casted in the dynamic city of seoul, edition 28 of extreme cashmere is a love letter to the ease...