located in the heart of soho, our first us flagship store is now open. designed once again in collaboration with architect and designer hidde dijkstra, the space continues our vision of reimagining the retail experience as a luxurious home rather than a conventional store.
carpeted from floor to ceiling, the store invites visitors to slow down and engage with the brand in an intimate way. soft textures and generous lounge areas evoke the feeling of a private apartment, consistent with the design language of our amsterdam flagship.
inspired by 20th-century modernism and collectible design, the interior blends vintage and contemporary pieces sourced across europe. visitors enter a spacious lounge that feels more like a living room than a retail space – an invitation to pause and experience extreme cashmere. the journey continues through a walk-in-closet-style retail area and into large, luxurious fitting rooms.
152 mercer st
new york city, ny 10012
monday to saturday 11am–7pm
sundays 12pm–6pm
recent post
extreme cashmere in concert
james k and zsela joined us at our new york city flagship, along with a group of over 200 new yorkers. it wasn’t planned, but many of them arrived already...
family bowl
this is family bowl. shot by leeroy kim at a bowling alley in seoul, the series captures five families — different generations and different constructions — one saturday afternoon, all...
move in cashmere
we welcomed an intimate group to our new york city flagship for a morning of movement. dressed in our second mini edition, friends of the brand flowed through a pilates...