our latest drop is influenced by 1970s sportswear. Showcasing an ultra-comfortable and lightweight cotton-cashmere blend alongside our cashmere sweaters, the colour palette is easygoing, sporty, and retro. we’re introducing our new ringer t-shirts chloe, clark and california, which come in various colour combinations.
for this campaign, we captured professional and semi-professional gymnasts and their trainers during a training session in their Amsterdam-based gymnasium.
Max and Enrico, both university students, train in the evenings and on weekends at a semi-professional level alongside their studies. Jaylee and Esmee are fully dedicated. Training six days a week, they compete nationally.
Alexander, the trainer, has been teaching top athletes for over 18 years. In his native Russia, Alexander was a professional gymnast. His passion for the sport is as rigorous as his teaching, which reflects in his interactions with his students. The extreme cashmere team invited him to join the shoot on the day, as the brand was inspired by these attentive interactions.
