this autumn, we joined forces with dover street market ginza for our first season in-store, presenting key pieces from edition 29 in the stylish heart of downtown tokyo. to mark the occasion, a limited line of embroidered sweaters, designed with the dsmg team, is exclusively available at the store.
taking cues from traditional british schoolwear, understated campus looks and the back-to-school spirit, edition 29 fuses bookish sophistication and effortless, everyday luxury. when our designer jules ten velde sat down the dsmg team in paris, his school uniform inspired designs led to a conversation on childlike play and self-discovery. the idea of young adulthood as a playground became the starting point for a bespoke in-store installation, coming to life in bars and rails to evoke the adventure of a schoolyard climbing frame.
taking cues from traditional british schoolwear, understated campus looks and the back-to-school spirit, edition 29 fuses bookish sophistication and effortless, everyday luxury. when our designer jules ten velde sat down the dsmg team in paris, his school uniform inspired designs led to a conversation on childlike play and self-discovery. the idea of young adulthood as a playground became the starting point for a bespoke in-store installation, coming to life in bars and rails to evoke the adventure of a schoolyard climbing frame.
the exclusive series of limited edition sweaters — embroidered with dsmg initials — take shape across five different styles, available in ‘cream’, ‘navy’, ‘forest’ and ‘felt’ colourways.
