edition 33 is a bold, yet elegant ode to autumn-winter dressing, where timeless sophistication meets unexpected edge. this edition contrasts classic parisian chic with rebellious energy, inspired by royal glamour with a touch of rock-and-roll. think unruly princess, breaking royal traditions: modest silhouettes, with a daring spirit.
photographed by angela hill, artist and founder of IDEA books, the edition 33 campaign was captured in the backyard of a london family house. known for her raw, unedited, and authentic portraits of adolescent teens navigating the rocky experience of growing up, hill captured edition 33’s daring spirit in moments at home - dressing up in your parents’ favourite clothes, dreaming up characters, and fashioning up a backyard runway.
recent post
scenes of new york
watch edition 34 come to life in scenes of everyday new york, where the ordinary becomes extraordinary. the city has long been a source of inspiration for us, and with...
first flagship store in new york
located in the heart of soho, our first us flagship store is now open. designed once again in collaboration with architect and designer hidde dijkstra, the space continues our vision...
edition 34
edition 34 captures the unruly spirit of youth – playful, free, and full of attitude. oversized forms and shrunken fits mirror the shifting shapes of growing bodies. uniform influences meet...














