edition 31 brings understated luxury to the streets of paris through the lens of photography duo philippine chaumont & agathe zaerpour. inspired by the effortless elegance of celebrities off duty, the edition 31 campaign embodies the chic, comfortable, and timeless cool of icons like kirsten dunst in the 2000s. think coffee on the go, running errands, shopping, or simply getting from point a to b — all while wearing garments that radiate both comfort and luxury.
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cashmere loves water
welcome to the world’s first cashmere spa, an immersive, multi-sensory installation that pays tribute to the garment care journey. from washing to drying, ironing to folding, each meticulous step is...
edition 31 paris celebrity off duty campaign
edition 31 brings understated luxury to the streets of paris through the lens of photography duo philippine chaumont & agathe zaerpour. inspired by the effortless elegance of celebrities off duty,...
streets of tokyo
for our latest campaign, we explored the streets of tokyo, capturing locals of all ages in their everyday lives. photographed by dan mcmahon, these captivating individuals bring extreme cashmere designs...