located in the heart of soho, our first us flagship store is now open. designed once again in collaboration with architect and designer hidde dijkstra, the space continues our vision of reimagining the retail experience as a luxurious home rather than a conventional store.

carpeted from floor to ceiling, the store invites visitors to slow down and engage with the brand in an intimate way. soft textures and generous lounge areas evoke the feeling of a private apartment, consistent with the design language of our amsterdam flagship.

inspired by 20th-century modernism and collectible design, the interior blends vintage and contemporary pieces sourced across europe. visitors enter a spacious lounge that feels more like a living room than a retail space – an invitation to pause and experience extreme cashmere. the journey continues through a walk-in-closet-style retail area and into large, luxurious fitting rooms.

152 mercer st 
new york city, ny 10012

monday to saturday 11am–7pm
sundays 12pm–6pm