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edition 33

edition 33 is a bold, yet elegant ode to autumn-winter dressing, where timeless sophistication meets unexpected edge. this edition contrasts classic parisian chic with rebellious energy, inspired by royal glamour with a touch of rock-and-roll. think unruly princess, breaking royal traditions: modest silhouettes, with a daring spirit.

photographed by angela hill, artist and founder of IDEA books, the edition 33 campaign was captured in the backyard of a london family house. known for her raw, unedited, and authentic portraits of adolescent teens navigating the rocky experience of growing up, hill captured edition 33’s daring spirit in moments at home - dressing up in your parents’ favourite clothes, dreaming up characters, and fashioning up a backyard runway.

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edition 35

edition 35

edition 35 has a carefree, youthful spirit, capturing the promise of adventurous evenings. playful, sensual, effortlessly chic.layering pieces, cropped silhouettes, airy fabrics and reimagined classics define the edition. flirtatious details...

scenes of new york

scenes of new york

watch edition 34 come to life in scenes of everyday new york, where the ordinary becomes extraordinary. the city has long been a source of inspiration for us, and with...

first flagship store in new york

first flagship store in new york

located in the heart of soho, our first us flagship store is now open. designed once again in collaboration with architect and designer hidde dijkstra, the space continues our vision...