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anonymous campaign

In the ‘Anonymous Campaign’, the streets of Amsterdam are where we find edition 21 in its natural environment. With references to the understated glamour found whilst walking down the street, edition 21 gives the everyday an appropriate dash of drama. These mature styles are suitable for everybody who finds themselves always on the move, and every body that wants to get on with their day in comfort. And please, no photos.
photography: anne dokter

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edition 32

edition 32

edition 32 explores androgyny through a balance of contrast. melancholy and softness, seriousness and optimism — expressed in colour and form. bright tones like soft rosa and sunny yellow are...

soft movement

soft movement

cashmere meets athletic ease. inspired by traditional sportswear, this edit highlights the comfort provided by cashmere garments. a laid-back take on luxury, featuring silhouettes made for movement. crafted in soft...

first flagship store in amsterdam

first flagship store in amsterdam

we’re proud to announce the opening of our first flagship store, located in amsterdam’s utrechtsestraat. designed in collaboration with hidde dijkstra, the store reimagines the traditional retail experience by merging...