extreme cashmere launches extreme sports: a special campaign dedicated to the variety and versatility of cashmere pants.

The campaign came to be of mutual admiration between New York based photographer Dan McMahon and extreme cashmere who got in touch four years ago through Lydia Rodriguez, a friend of the brand. We never had the chance to work together, but after a trip to New York we finally met and decided to team up.

Dan was given complete creative freedom from the start, as long as it included pants! He decided that he wanted to portray the Ohio based WCBL Five league basketball team in their natural habitat: on the court. All the basketball players chose their own pants for the shoot to style as they like. It was of great importance that the basketball players felt comfortable in their outfits and that they would be able to incorporate it in their daily lives and on the court. The result? A series that refreshes and reinvents, showing the variety and versatility of cashmere.